Being a Girl Scout is a journey of growth and new experiences that inspires confidence, leadership and life-long friendship.
America is in the midst of Girl Scout cookie season and many people are curious about all the changes made to the
corporation in these past years. Prices have risen and different cookie flavors are being added or discontinued every year. As a result of these changes, some people are not purchasing Girl Scout cookies as much as they would have in previous years. People are either upset about the extreme price of $6 – $7 per box, or their favorite flavor has been discontinued. Even some Girl Scouts themselves have noticed how these changes have affected their customer
engagement.
“Every year is different. Some people get excited about the new flavors, while others just stick to their favorites,” said sophomore Emily Gail who has been a Girl Scout for over ten years.
The evolution of Girl Scout cookies
In 1933, the first Girl Scout cookie boxes were made and sold, with each box including 44 cookies for 23 cents. Over the last 92 years, many changes have occurred. However, not all the modifications have negatively impacted the Girl Scout cookie business itself. Girl Scouts of the USA has used different marketing techniques and unique attire to establish a new name for itself.
One major change that has created a massive spike in Girl Scout cookie profits has been the introduction to online sales. Girl
Scouts across the nation...
The rest of the story is here....
Photo Credit: filmstudio, Unsplash